How to Analyze Facebook Data to Boost Earnings
Data analysis supports smarter decisions within the Monetization and Business framework.
So, your account is set up safely, structured properly, and ready to monetize. But if you’re still barely earning, the issue isn’t luck—it’s data.
Facebook provides creators with a treasure trove of insights—reach, engagement, audience demographics, and performance tips—but most creators ignore them. If you want to maximize your monetization, learning to read and act on this data is non-negotiable.
In this blog, we’ll break down a step-by-step method to analyze your posts and turn insights into real earnings.
Step 1: Audit Your Content Library
Go to your dashboard → Content → All posts.
Review each post one by one. Focus on:
Reach breakdown: followers vs non-followers
Engagement metrics: likes, comments, shares, watch time
Why it matters: Identifying top-performing posts shows you what Facebook is already rewarding.
Step 2: Identify Patterns in Top-Performing Posts
Pick your post with the highest reach and check:
Time of posting
Day of posting
Geographic source of the audience
Why it matters: This shows when your audience is active and which regions Facebook prioritizes for your content.
Pro tip: Replicate these factors in future posts to maximize reach.
These metrics are tied closely to reach mechanics discussed in Mastering Facebook Reach.
Step 3: Use Facebook’s “Tips for Better Performance”
Click on one of your posts and select Tips for Better Performance. Look for:
Steps you can implement immediately
Recommendations for future posts
Why it matters: These tips are coming directly from Facebook—don’t ignore them. They remove guesswork.
Step 4: Recreate Top Posts Strategically
Don’t just repost blindly.
Take the idea, structure, and posting time from your top post and improve it based on insights.
Adjust elements like captions, hooks, or visuals while keeping the core successful formula intact.
Pro tip: Experiment, but always build on what has already worked.
Step 5: Craft Hooks That Work for Both Algorithm and Engagement
A strong hook does two things simultaneously:
1. Signals the algorithm to recommend your post
2. Captures attention to spark engagement
Example: “Most people with Content Monetization will never earn. Here’s the mistake they keep making.”
Without a scroll-stopping hook, even the best post won’t get traction.
Step 6: Increase Volume While Staying Consistent
Original content + consistency + volume = earnings
Post at least 5 times per day in the same niche
Cover different angles while maintaining a clear message
Why it matters: Consistency trains the algorithm to recognize your content as valuable, boosting reach and monetization potential.
Pro Tips for Data-Driven Growth
Understand that your algorithm is unique. Copying others’ strategies without analyzing your own data won’t work.
Be patient: minimum three months of consistent posting is required to see real results.
Don’t quit early: even a hook that underperforms for months can suddenly go viral once the algorithm has enough data.
Case Study: A hook tested for six months gave no results—then, suddenly, it reached 1.5 million views in 24 hours. Patience and consistency win.
The Bottom Line
Data is your most powerful tool for Facebook monetization. By auditing your content, identifying patterns, using Facebook’s tips, and recreating successful posts strategically, you can transform a monetized-but-low-earning page into a reliable revenue source.
Next in the series: Blog 5: Content Strategy for Monetization: Volume, Consistency, and Hooks, where we’ll focus on creating a posting system that maximizes reach and earnings.
This article is part of Photographer’s Corner, a growing collection of essays on photography mindset, growth, storytelling, engagement, and sustainable creative business.
