8 Lies Landscape Photographers Hear About Social Media Growth (And the Truths That Actually Work)

1️⃣ “Separate your Facebook from your Instagram.”

Lie. Facebook and Instagram are sisters, not enemies. When connected, your credibility grows, your security strengthens, and traffic flows both ways. Yes, a restriction on one can affect the other, but that’s caution, not a reason to disconnect. Connection drives growth.

These myths are addressed at the foundation level in The Creator’s Foundations & Mindset, where realistic growth expectations are set.

2️⃣ “Monetize with a profile that doesn’t match your government ID.”

That’s a gamble, like hiking a remote trail without a map. Accounts get disabled every day when names don’t match official IDs. Already monetized or in Professional Mode? Don’t switch back. Don’t change your main name. Instead, add an alternative name for verification; it can stay hidden from the public. Facebook sees it, and that’s what matters.

3️⃣ “Quit your job and start content creation.”

Absolute nonsense. You don’t quit first, you build first.

Year one: You learn, fail, restart. Money isn’t the goal yet.

Year two: You gain clarity, refine strategy, and start seeing measurable growth.

Year three: You thank yourself for sticking it out, but only if you’ve been disciplined, consistent, and hard-working.

4️⃣ “If you have a shop, choose ‘Business’ for monetization.”

Wrong. Owning a business doesn’t make your page a business page; it makes you a business owner who creates content. Always choose Individual during monetization setup.

5️⃣ “You can monetize with free AI alone.”

Lie. Free AI produces robotic content, and Facebook doesn’t pay robots. Use AI as a helper, not a replacement. Human editing, personal perspective, and real storytelling make content monetizable.

6️⃣ “Faceless automation earns while you sleep.”

Where? Faceless content isn’t easier; it’s harder. You still need tools, skill, and effort. Nothing in content creation is free.

Many of these lies persist because algorithms are misunderstood, which is clarified in How Facebook’s Algorithm Works in 2026.

7️⃣ “Just post, post, post.”

Wrong. Posting without a system is noise. You need a strategy, a niche, and a plan. Random uploads won’t grow your page; they just fill the feed.

8️⃣ “I’m tired. I want to quit.”

Go ahead… quit. Someone starting today will still pass you while you complain. The real problem? Listening to “babysitters” who tell you what you want to hear instead of what you need to grow. Listen to me: don’t quit. Never quit. Keep showing up in the field, keep shooting, and keep sharing your perspective; your audience and growth will follow.

This article is part of Photographer’s Corner, a growing collection of essays on photography mindset, growth, storytelling, engagement, and sustainable creative business.