Growth: 20 Reasons Your Photography Page Isn’t Taking Off (And How to Fix It)

1️⃣ No Posting System

Example: You wake up, snap a random photo, post it, hope for likes.

Fix: Plan a weekly content schedule with 3 core themes: Landscapes, Behind-the-Scenes, and Tips/Insights.

2️⃣ Hook Comes Too Late

Example: Long intros, greetings, or rambling before the main shot.

Fix: Start your video or post with the scene, the story, or a strong question.

3️⃣ Your Page Confuses the Algorithm

Example: One day sunsets, next day street photography, then random memes.

Fix: Choose a primary niche, ex: landscape photography, and 2 supporting topics (gear, location tips, or editing).

Most of these issues trace back to missing fundamentals outlined in The Creator’s Foundations & Mindset.

4️⃣ Not Talking to the Algorithm

Example: Captions, hashtags, and keywords don’t match your niche.

Fix: Use niche-specific words in your captions, hashtags, and descriptions consistently.

5️⃣ Relying on Luck Instead of Strategy

Example: Post and pray it goes viral.

Fix: Follow a repeatable growth routine: post, analyze, adjust, repeat.

6️⃣ Blindly Chasing Trends

Example: Jumping on every viral reel or meme unrelated to landscapes.

Fix: Only ride trends that highlight your niche or bring visibility to your photography.

7️⃣ Ignoring What Works for New Pages

Example: Posting long 10-minute videos before your page has an audience.

Fix: Start with 5–15 second clips and short text/photo posts to warm up the algorithm.

8️⃣ Posting at the Wrong Time

Example: Uploading at 3 a.m. when your audience is asleep.

Fix: Post when engagement is naturally high—7 a.m. to 10 p.m. local time.

9️⃣ Page Category Mismatch

Example: Page set to “Personal Blog,” but posting photography content.

Fix: Update your category to “Photographer” or “Photography Page” so Facebook knows your audience.

🔟 Misunderstanding Consistency

Example: Posting every day, but with wildly different formats, styles, and messages.

Fix: Be consistent in theme, style, and content type, not just frequency.

1️⃣1️⃣ Ignoring Small Fixes

Example: Reach stuck at 20–50 views despite posting regularly.

Fix: Clean your page, optimize bio, fix your niche, and restart with a 7-day content plan.

1️⃣2️⃣ Followers ≠ Audience

Example: 5,000 followers, but only 10 engage.

Fix: Create content targeting one audience segment consistently to turn followers into a real audience.

1️⃣3️⃣ Using Prohibited Formats

Example: Uploading camera roll slideshows with music.

Fix: Post native videos with motion or simple talking/teaching clips.

Several of these problems are tied to reach mechanics explained in Mastering Facebook Reach.

1️⃣4️⃣ Prohibited Behavior

Example: Spamming DMs, repeating comments, forwarding posts.

Fix: Keep interactions natural, vary responses, avoid automated behavior.

1️⃣5️⃣ Wrong AI Usage

Example: AI videos or images without labeling “Made with AI.”

Fix: Use quality AI tools for inspiration, edit yourself, and always label correctly.

1️⃣6️⃣ Ignoring Engagement

Example: Posting photos and leaving comments unanswered.

Fix: Spend 10–15 minutes after posting to reply, react, and spark conversation.

1️⃣7️⃣ Engaging Outside Your Niche

Example: Commenting on unrelated comedy or cooking pages.

Fix: Interact with creators in photography or outdoor/nature niches.

1️⃣8️⃣ Chasing Celebrities Instead of New Creators

Example: Spending hours on big accounts that never engage back.

Fix: Engage with small and mid-sized creators whose audience interacts; you’ll grow faster together.

1️⃣9️⃣ Ignoring Past Violations

Example: Old copyright strikes or spam warnings still active.

Fix: Check Support Inbox, remove/edit flagged content, and empty your bin to clear old signals.

2️⃣0️⃣ Wrong Watch & Search History

Example: Random videos and memes confuse the algorithm.

Fix: Watch, search, and engage with content in your niche. Clean history to signal your page’s purpose clearly.

 

This article is part of Photographer’s Corner, a growing collection of essays on photography mindset, growth, storytelling, engagement, and sustainable creative business.

Jason Fazio

Husband | Father | Nature Lover | Outdoor Photographer

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